Resources Case Studies Real Estate Transactions

    Real Estate Transaction Company Increases Efficiency and Client Satisfaction with PDCflow eSignatures

    Real estate transaction companies handle a wide range of deals, from home purchases and refinances to investor and bulk transactions involving thousands of properties.

    We interviewed PDCflow customer Melanie Miller, Senior Operations Manager of a real estate transaction company, to better understand her organization's challenges.

    She oversees all transaction operations from order entry through post-closing. Her role includes managing title curative, scheduling, examinations, and closings, with department managers reporting directly to her.

    PRODUCTS USED

    eSignatures

    INDUSTRY

    Real Estate

    Number of PDCflow Users

    30-35

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    The Challenge

    Miller’s company previously used a closing platform with esignature, which only allowed her team to send one document per transaction.

    This process limited what the company could accomplish in a message and hurt their customer experience.

    When software costs began to rise, the real estate transaction company started looking for a more flexible and cost-effective way to send multiple documents.

    Melanie Miller
    Senior Operations Manager
    “The fees were going to dramatically increase, and the ability of what we were able to do... was one document per transaction. So it was very limited.”

    Competing solutions focused heavily on Remote Online Notarization (RON), when many documents didn’t need to be notarized.

    Other companies offered integration only, which would have added $30,000 to $40,000 in IT costs.

    Miller’s company needed a simple esignature alternative that supported multiple documents per transaction, without the high integration costs.

    Melanie Miller
    Senior Operations Manager
    “You guys actually listened to what we needed and had a solution that already worked... we didn’t want to waste time trying to get something that ‘might work down the line.”

    The Solution

    After evaluating several providers, the real estate transaction company selected PDCflow for our ease of use, responsiveness, low costs, and ability to send multiple documents without integration.
    Melanie Miller
    Senior Operations Manager
    “A lot of [esignature providers] wanted us to just go the route of having a notary sign all these documents. But for what we need—simple, after-the-fact esignatures—it just didn’t make sense. Some of the companies, their pricing didn’t even remotely make sense. Some of the companies, their process didn’t make any sense. Everything led up to PDCflow as our main choice.”
    The company uses PDCflow as a standalone esignature platform for after-closing documentation. The user-friendly features simplified document management for staff and customers.
    Melanie Miller
    Senior Operations Manager
    “I don’t have three hours to spend training someone on a system that crashes and ultimately doesn’t do what we want it to. With PDCflow, it’s simple. Drag and drop, click send.”

    Now, their team enters a signer’s name, phone number, email, and PIN, then uploads documents and uses drag-and-drop tools to add signature fields, dates, or initials.

    Once the customer receives the documents, it’s a fast, easy-to-follow process that saves everyone time.

    By choosing PDCflow, Miller’s company eliminated RON fees, significantly reducing costs.

    PDCflow’s flexible pricing model allows the team to affordably manage esignatures, especially for after-the-fact signings, which are the company’s primary use case.

    Melanie Miller
    Senior Operations Manager
    “You have to make it simple enough that the customers are not getting frustrated…If they're not happy, you have the ability to lose a client.”

    The Results

    Since implementing PDCflow, the company has seen major improvements in cost and time savings, efficiency, onboarding, and customer satisfaction:

    Saved Thousands in Integration Costs and Nearly $100 Per Signature

    PDCflow eliminated the need for integration costs with our flexible user interface and offered a more affordable esignature alternative to RON signings.

    PDCflow’s multiple signer and multiple document capabilities enable the real estate transaction company to send everything in one request, eliminating the high costs of notary software they don’t need.

    PDCflow saved them thousands of dollars in integration fees and nearly $100 per document that other companies charge.

    Melanie Miller
    Senior Operations Manager
    “With RON, a lot of times it's $30, $35, $45 per sign-on session. If a husband and wife have to sign, and can't join at the same time…by the time you're done, it's almost $100 just to get them to sign a document that doesn't need a notary.”

    Improved Signing Experience Through Easy Workflows

    Many of the team’s workflows were creating issues because they were inconvenient for borrowers to complete. This caused many situations where a lender needed to get involved to finish a workflow.

    PDCflow eliminated back-and-forth processes between lenders, Miller’s company, and borrowers with our easy, secure workflows.

    The company has improved its signing experience with PIN verification and created a reliable way for customers to sign paperwork with minimal intervention.

    Melanie Miller
    Senior Operations Manager
    “The ease of use has really been the number one impact for us. Not just for my staff, but for our customers too. PDCflow makes esignatures better for us because we can handle our own business.”

    Saved Nearly 30 Minutes Per Borrower Interaction

    PDCflow is easy for end users to navigate, so signing a document isn’t a chore. Even tech-challenged customers can complete signatures quickly, avoiding delays and cancellations.

    Miller’s team used to spend nearly half an hour on the phone troubleshooting signing issues because their tools were hard to use. Now, clients can finish paperwork on their own or with a five-minute walkthrough.

    Melanie Miller
    Senior Operations Manager
    “Now, instead of spending 30 minutes trying to troubleshoot with a client, it’s a quick 5-minute walkthrough, if they need help at all. We don’t want to lose a loan because a customer got frustrated trying to sign a document.”

    Saved Office Time on Training

    PDCflow is intuitive, so training new employees takes minutes, not hours. Miller’s team has saved significant training time with our quick, user-friendly setup.

    They have created a fast, 5-step training process so staff can quickly get up to speed using PDCflow. This saves management hours they would have spent teaching employees how to send documents and get esignatures.

    Melanie Miller
    Senior Operations Manager
    “I think people take for granted how much work managers put into training. Especially when you have new employees or employees who are transferring positions all the time. To be able to say ‘follow this five-step process,’ it takes a lot off my plate to know that we have a system that everyone can easily use.”

    Summary

    PDCflow helped the real estate transaction company move from a rigid, high-cost esignature tool to our flexible, cost-efficient, user-friendly solution.

    With time-saving workflows, faster training, and fewer signer issues, the company can close transactions more efficiently and maintain a high level of service.

    Melanie Miller
    Senior Operations Manager
    “PDCflow made much more sense financially. The ease and ability to make it work for us is the thing I like best.”

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