Marketing any business can be a challenge. Marketing in a niche industry such as collections can be even more difficult. Sometimes it’s hard to reach prospective clients. Sometimes it’s because you have a shoestring budget to cover your efforts. Yet, your agency needs marketing to grow.
How should you focus your marketing to gain clients, no matter your agency’s size? PDCflow recently sat down with an expert. Chief Marketing Officer of Hawes Financial Group, Jeff Johnson, shares some advice.
His advice is distilled into this Marketing Best Practices document. For a more comprehensive look at the marketing practices he uses and has in practice, please see: How To Market Your Debt Collection Agency: Expert Advice.
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