Due to a decrease in right party contacts through telephone calls, debt collection agencies must now consider how to engage and communicate with consumers through a digital strategy.
Using a digital strategy means communicating with consumers through the digital channels they prefer – more and more commonly, that means email or text message. Using these tools, however, raises consent and compliance concerns for agencies.
In a recent webinar, Taking the Stress Out of Emailing and Texting Consumers: A Primer for Debt Collectors, Joann Needleman of Clark Hill Law and John Bedard of Bedard Law Group shared how debt collection agencies can prepare to make this shift.
John Chebat, owner of the debt collection agency Occupational Management Group, also laid out how he currently uses text messaging to engage consumers and increase recovery rates.
Download this How-To based on the information presented in the webinar and learn:
- The laws and regulators involved
- The steps in obtaining consent for email and text in debt collection
- What content to include in an email and a text message