Marketing Messaging: Making It Work for Accounts Receivable

Marketing Messaging: Making It Work for Accounts Receivable

The way accounts receivable businesses operate is changing. Consumers and potential clients spend more time researching companies online and less speaking directly to your business. That means your agency’s website must speak to visitors as clearly as possible. A concise marketing message and clear website copy can help you communicate to all your audiences. Use messaging properly and you will …

3 Brand Reputation Tactics To Improve Your Online Presence

3 Brand Reputation Tactics To Improve Your Online Presence

People who receive a communication about an unpaid bill may not trust it at first glance. With the prevalence of scams, many consumers like to confirm your company is legitimate before paying. That’s why brand reputation is so important.  Consumers searching for you online want to learn more about your company. If your top results are negative Better Business Bureau …

Brand Building for Financial Services: An Interview With Phoebe Assenza, Brand Strategist

Brand Building for Financial Services: An Interview With Phoebe Assenza, Brand Strategist

Phoebe Assenza is a brand strategist and writer behind some of the most innovative fintech companies in wealth management, accounts receivable, and lending. We sat down to discuss the importance of a brand strategy for financial services and ARM firms, and what that entails. Phoebe Assenza Brand Strategist at Rhetorica Creative What is branding or brand building? Why is it …

Celebrating Women in Financial Services: Amy Perkins, President, insideARM

Celebrating Women in Financial Services: Amy Perkins, President, insideARM

Share this ArticleIn celebration of women’s history month, PDCflow is highlighting the work and journeys of a few women in the financial services industry. PDCflow’s Marketing Manager Dawn Updike had the opportunity last December to meet these women and see them present at insideARM’s Women in Consumer and Commercial Finance conference. Over the course of this very long month of …

Celebrating Women in Financial Services: Brit Suttell, Attorney, Barron & Newburger, P.C.

Celebrating Women in Financial Services Brit Suttell Attorney

Share this ArticleIn celebration of women’s history month, PDCflow is highlighting the work and journeys of a few women in the financial services industry. PDCflow’s Marketing Manager Dawn Updike had the opportunity last December to meet these women and see them present at insideARM’s Women in Consumer and Commercial Finance conference. Over the last few weeks we featured two talented, …

Celebrating Women in Financial Services: Linda Straub Jones, Senior Account Executive, NeuAnalytics

Celebrating Women in Financial Services Industry: Linda Straub Jones, Senior Account Executive, NeuAnalytics

Share this ArticleIn celebration of women’s history month, PDCflow is highlighting the work and journeys of a few women in the financial services industry. PDCflow’s Marketing Manager Dawn Updike had the opportunity last December to meet these women and see them present at insideARM’s Women in Consumer and Commercial Finance conference. Each woman featured in this series has taken very …

Celebrating Women in Financial Services: Robin Cole, NCBA Associate Executive Director

Celebrating Women in Financial Services - Robin Cole

Share this ArticleIn celebration of women’s history month, PDCflow is highlighting the work and journeys of a few women in the financial services industry. PDCflow’s Marketing Manager Dawn Updike had the opportunity last December to meet these women and see them present at insideARM’s Women in Consumer and Commercial Finance conference. Each woman featured in the Women in Financial Services …